If you are involved in managing your company’s strategic customers, this is the CAN’T-MISS Event. We are adding NEXT practice to the BEST practice.


With more than 40 expert-led sessions, the Annual Conference takes you on a journey to help you transition to value selling and joint value co-creation with direct customers. From best practices and next practices, to expert panels and case studies, you’ll have a great opportunity to learn how to secure predictable, long-term growth with customers.

Click here to see what’s new at the 2014 Annual Conference.


Click here to see who's coming. 

The official hashtag for SAMA’s 50th Annual Conference is #AC14SAMA.

To see last year’s highlights, click here. 

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